Tech Sketches

Explore the latest in tech design. | 2026-10-18

THE BIG ONE

Paul Boag revisits his book Digital Adaptation to explore how organizations can effectively adopt AI by learning from previous digital transformation journeys. Many companies struggle with integrating AI into their workflows, often failing to consider user experience and human factors. Boag emphasizes that a successful AI adoption requires a shift in mindset—ensuring that humans remain at the core of the design process. This means prioritizing user feedback, iterating based on real-world interactions, and not just focusing on technology for its own sake. As designers, we need to advocate for this human-centric approach to maximize the potential benefits of AI in our products. Read more here.

QUICK HITS

Human in the Loop: The Importance of Keeping Users Involved
Designing for AI means ensuring users are not left out of the process. The article highlights the need for continuous user involvement to refine AI products. It’s essential that designers create interfaces that allow users to provide feedback easily, fostering a better relationship between humans and AI. Learn more.
Why Your AI App Might Not Be Wanted
This piece argues that many AI applications fail to resonate with users because they prioritize technology over genuine user needs. It serves as a reminder to focus on solving real problems rather than getting caught up in the allure of AI capabilities. Check it out.
Good Designers, Bad Websites: Accessibility First
This article underscores the critical importance of accessibility in web design. It’s not just a checkbox; accessibility should be foundational. Designers are encouraged to audit their work and prioritize inclusivity in every project. Read here.
User Research Is Storytelling
The connection between user research and storytelling is explored, emphasizing how narratives can enhance understanding of user needs. This perspective can help designers craft more engaging and effective experiences. Dive deeper.
Opportunities for AI in Accessibility
Joe Dolson discusses the potential of AI to improve accessibility features in digital products. While skepticism exists, the article presents thoughtful insights on how AI can genuinely aid in creating more inclusive design solutions. Find out more.

ONE THING TO TRY

This week, take a moment to audit your latest design project for accessibility. Use tools like WAVE or axe to identify areas for improvement. Ensuring your design is accessible from the start can boost user satisfaction and engagement.

SIGN-OFF

As always, I’m eager to hear your thoughts on these topics. What challenges are you facing with AI in design? Let’s chat!

More from FreshSift:

Get this in your inbox every week

Subscribe for Free →