The Big One
Are you struggling to connect with local customers? TikTok has launched new features for verified business accounts that can help you reach your target audience more effectively. These include a local feed that showcases your content to users in your vicinity, optimizing your presence where it matters most. By leveraging this feature, businesses can increase foot traffic and engagement. For example, local eateries can showcase daily specials or events directly to people nearby. To get started, switch to a verified business account and begin posting content that highlights your offerings. This could be a game-changer for driving local engagement!
Read more about it here.
Quick Hits
NCAA Women’s Tournament Ads Hit New Heights: The NCAA Women's Tournament has seen a surge in ad sales, with 30-second spots going for a record $1.5 million. This indicates growing investment in women's sports, presenting a unique opportunity for brands to align with a rising market. Consider sponsoring local women's sports events to tap into this trend. Read more.
Quicken Leverages AI for Content: Quicken is now producing 100 pieces of content every few weeks using AI, streamlining their marketing efforts while reallocating resources to senior staff. If you're in a tight budget, consider integrating AI tools to enhance your content creation process. Discover how.
Ryanair's Clever Push Notifications: Ryanair sent push notifications at exactly 11:11, sparking curiosity among customers. This psychological tactic could encourage bookings by creating a sense of urgency. Think about ways you could use timing in your marketing messages to grab attention. Learn more.
Challenges in B2B Ads on Meta: Many marketers are reporting declining performance in B2B ads on Meta. If you’re experiencing similar issues, it might be time to reassess your targeting and content strategies. Engaging directly with your audience through surveys could provide insights. Check it out.
AI Visibility Platform for Shopify: A new AI platform aimed at Shopify businesses seeks to enhance visibility in AI search. If you run an eCommerce store, keep an eye on tools that can boost your search presence as AI continues to evolve in the marketplace. Read the details.
One Thing To Try
This week, consider creating a QR code that links to a special local offer for your business. Place it on flyers, social media, or even in-store displays. Not only does this engage customers, but it also helps you track how many people are responding to your promotions.
Looking forward to hearing how you implement these ideas! Feel free to reach out with any questions or success stories.